Helping Hands | Suncoast Credit Union and the Tampa Bay Rays team up for the return of “Every Hit is a Win” to benefit Florida nonprofits

Media Release | March 2026
Brock Communications

Nonprofit organizations are encouraged to apply

TAMPA, Fla. (March 4, 2025) – Suncoast Credit Union announces the return of its “Every Hit is a Win” program in partnership with the Tampa Bay Rays for the 2025 baseball season. The initiative, now in its fourth year, is designed to engage Tampa Bay Rays fans while supporting nonprofit organizations across Florida.

The program works in a unique way. With every base hit made by the Rays, Suncoast will donate $79 into a donation pot – one dollar for each of the credit union’s 79 branches around the state. Funds are collected throughout each month during the regular season and then donated to nonprofit organizations. The monthly donation amount is capped at $10,000.

Each month, Suncoast will select two nonprofit organizations that will compete for votes via a poll on Suncoast’s website. The organization that receives more votes earns a higher portion of the monthly pot. The program runs from April through September 2026. And nonprofits selected will compete beginning in May. April nonprofits are program participants with the most votes from previous seasons.

Key application details

+ Any nonprofit organization in the credit union’s footprint can apply

+ Application period: March 4-18, 2026

+ Nonprofit organizations selected to participate will be notified no later than March 27

+ Go to Suncoast.com/Homerun to apply in less than 10 minutes

“This game-changing program underscores the importance of collaboration between sports and philanthropy,” said Kevin Johnson, President and CEO of Suncoast Credit Union. “With every base hit, we’re proud to donate funds that support nonprofits and the vital work they do in the communities we serve.”

Since its inception, “Every Hit is a Win” has helped 39 organizations and donated nearly $200,000 to assist people and organizations all over the state.